Royall & Company, 2016
Landing Page Template
Custom design and template functionality for multi-phase marketing campaign.
Styled Template
This multi-phase marketing campaign focused on Financial Aid and events with specific timing and specific content to be displayed based on entry point. Marketing wanted to have a single page be able handle the multiple scenarios to allow for easier deployment, since the goal was to roll out this campaign for all 200 Royall clients.
Leveraging CFML, HTML/CSS, and JavaScript, I developed the base logic and layout to be styled by the web design team. I designed and styled the pictured site for Regis University as the first use of my template to iron out any kinks before sharing with the template with other designers. After handing the template off, I coached designers on how to most easily apply custom client branding to the template functionality.
